Have you ever felt a need to quit your job & embark on your own business? Are you a person who lights up a day with a Cup of Brew? Ever thought about unifying your zeal of coffee with a passion for business? If yes, you have descended upon the perfect post.
The Coffee industry is prospering at a faster rate than you can say “let’s go café-bouncing”. Opening a café one day is a dream of many people; also Café industries are not a bad thought of start-up. Wondering what it takes to open a coffee shop? What are the basics of the Café industry? What is the critic-side of this field? Look no further!
Here are the 5 key elements you must know before you go for a coffee-shop start-up.
1. The game plan
Start with a well-detailed & outlined business plan. It will contain a set of documents having specific regulations & charges regarding the general conduct of the business. You need to have the papers to prove your word concerning: equipment, music, outside seating, etc. An ideal business plan will be the best start-up way to your dream shop.
2. Righteous location
Which customers do you target? This simple question will open the door to find the right location for your Café. If college students & youngsters are your target audience, select high trafficked areas like libraries, study spaces or college expanse. If you target the employees on their way to the office, stick to a location that is handy & convenient from maximum office buildings.Make sure you have a centrally-located shop for desirable success.
3. Fluid assets
Investment is the second name of the business! You need to have enough starting capital to open your coffee-shop. Planning for funds tremendously matters while entering the business world, at least reserve money that will last for 6 months. Look into your bank accounts, take into account the risk of losing money & then invest. Do not worry if you have less money, start with baby-steps like lifting loan, buying required equipment one-by-one, use the money earned for further investments, etc. Competition has massively increased, to stand out you have to research for the best possible location. Soon or later, it will be the foremost door to your success.
4. Marketing strategies
Commence your coffee-shop marketing even before you start your business! Marketing is the tool for success! Don’t leave any single chance or way to market about your brand. Create social media pages, participate in pop-ups, introduce your brand at local festivals, make hoardings, deliver your coffee-shop pamphlets in big malls. If money is tight, just create Instagram & facebook pages & post aesthetically pleasing shots, post about free-entries, create a contest of offering 20$ to three lucky persons who tag 3 friends of theirs. Believe me, such tricks work.
It will not happen overnight! It takes so much time, energy, funds to get the sphere roll. Don’t be afraid to reach out to your family or friends for support, you cannot do it all by yourself. Make sure you have a positive attitude throughout the entire process, after all, it was your dream! Don’t leave in half, don’t lose hope in the worst situations; have faith & patience. Most extensively, have fun! I love your work.